Your privacy matters.

Information We Collect

We collect information needed to process orders, provide support, prevent fraud, and improve the storefront:

• Account details (name, email, password hash)
• Order and shipping information
• Payment status from secure processors (we do not store full card numbers)
• Support messages and optional product reviews
• Technical data such as IP address, browser type, and cookies (see below)

How We Use Information

Your data is used to operate the store, fulfill orders, communicate about purchases, run loyalty and affiliate programs, detect fraud, and comply with legal obligations. Marketing emails are sent only when you opt in (e.g. newsletter).

Cookies & Analytics

We use essential cookies for cart, login, and security. With your consent, we may use analytics and advertising cookies (Google Analytics 4, Meta Pixel, TikTok Pixel) to measure traffic and campaign performance. You can accept or reject non-essential cookies via the banner on our site.

Legal Basis (GDPR — EEA/UK)

If you are in the European Economic Area or United Kingdom, we process personal data on these bases:

• Contract — to process your order and deliver products
• Legitimate interests — fraud prevention, site security, and service improvement
• Consent — marketing communications and non-essential cookies
• Legal obligation — tax, accounting, and regulatory requirements

You may request access, correction, deletion, restriction, portability, or object to certain processing. Contact us using the details below. You may also lodge a complaint with your local data protection authority.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, request deletion, and opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. We do not sell personal information for money. Advertising pixels, when enabled with your consent, may be considered “sharing” under California law — you may opt out by rejecting non-essential cookies or contacting us.

We will not discriminate against you for exercising these rights. Authorized agents may submit requests on your behalf with proof of authorization.

Data Retention & Security

We retain order and account records as needed for operations, legal compliance, and dispute resolution. Checkout and payments are handled through PCI-compliant providers (e.g. Stripe, PayPal). We apply reasonable technical and organizational measures to protect your data.

International Transfers

As a global storefront, your data may be processed in countries other than your own, including where our hosting, payment, and fulfillment partners operate. We use appropriate safeguards where required by law.

Your Choices

• Update account details in your dashboard
• Unsubscribe from marketing via email links
• Manage cookie preferences via our site banner
• Request data deletion — see Data Deletion Instructions

Contact

For privacy requests or questions, email support@aslatrade.com or use our Contact page.